Posted At: Aug 22, 2024 - 143 Views
Google My Business (GMB) optimization is a free service that lets you provide detailed information regarding your business when it appears in search engines. A digital marketing company in Dubai can help you optimise Google My Business for your business which is beyond a URL and description. Optimising your business helps you to add your business photos, videos, contact number, business hours, location, as well as links to reservation services. Moreover, uploading a cover photo and snippets from Google Maps or Google Street View helps your potential customers locate your business. In addition, this helps customers to know what to expect from your business when they arrive for the first time. However, check it regularly for accuracy as visitors can suggest edits to your business profile.
In this guide to GMB, you can learn about all the essential aspects to take into consideration to verify GMB's presence as well as maximise your local search results by optimising it.
Here’s a step-by-step guide on how to set up a GMB profile for your business in Dubai.
The first step in this process is to enter your business information. With GMB, you can label the right category for your business while providing a short description of your business that will serve as a keyword for visitors whenever they are searching using Google. Therefore, describing along with a category for your official URL helps to boost the search engine optimization of your business website.
Sign in to Google: Go to google.com/business and sign in with your business Google account. So, if you do not have a Google account for your business, you need to create a new account to smoothly sign in to Google.
Add Your Business: Provide business details including the business name. However, if your business isn’t visible in the dropdown list, select “Add your business to Google”.
Business Type: Choose the ideal business type from the list that best suits your business service.
Website: Enter the domain of your business website.
Location: Enter the business address and for businesses that are in a service area, there is an option to hide the address and set a service area.
Contact Details: Here you can paste your business phone number.
Verify Your Business: Google will ask you to verify your business to make sure that all the provided data is accurate. You can simply verify by mail (postcard), phone, or email. Also, Google may ask you to provide a recorded video file that proves the physical location you listed is owned or leased by you. Follow the instructions facilitated by Google to complete the verification.
Optimise Your Profile: Once your business is verified by Google, complete your profile by providing details such as;
Business Hours: You need to specify the opening and closing hours along with off days.
Description: You need to provide a detailed description of your business by highlighting the key services that make your business unique from others.
Photos: Another important aspect of GMB is the ability to share images related to your business location, types of services provided, and products such as dresses, food, drinks, or other items that you offer to customers.
Services: If applicable include all the essential services that you provide to your customers.
Posts: Create posts that can be utilised to share updates, promotions, or events.
Manage Reviews: Reviews have a great impact on making last impressions on users, especially when you want to sell a product or service online. With GMB, your business’s reviews will appear automatically on top which works either against or in favour of you. This is mainly depending on how others feel about your brand or business. However, if your GMB listing is littered with mediocre reviews, then new prospective customers are more likely to switch to alternative sources.
Use Insights: Track how consumers find your business or interact with you using GMB insights for further business enhancement.
Congratulations! You’ve now set up your GMB profile and surpassed a significant step to boost your business's digital presence. Adigital marketing agency in Dubailike Volga Tigris can help you optimise your Google profile which enables you to engage with your potential customers. Moreover, this helps you to attract more visitors to your growing business. However, remember that the GMB profile is a dynamic tool that often needs updates to keep your information up-to-date, respond to customer reviews, and use insights to develop more innovative marketing strategies. If you want assistance with GMB optimization, don’t hesitate to reach out to Volga Tigris.
